About us
Our Story
About UBA — Founded in 2002, United Business Applications (UBA) began with a vision to reshape how businesses operate through innovative, transformative software. What started as a bold ambition quickly grew into a trusted name in ERP, CRM, HR, and IT solutions. Our journey has been driven by a commitment to excellence and a passion for helping organizations solve complex challenges through technology. Over the past two decades, we’ve evolved alongside the industry, delivering digital transformation solutions that align with the changing needs of our clients and the demands of a modern business environment.
What We Do
We specialize in a broad range of business applications designed to streamline operations, enhance productivity, and deliver actionable insights. Our solutions cover everything, from tailored applications that fit unique business requirements. Our expertise extends across various industries, ensuring that our clients receive customized solutions that align perfectly with their goals.
Our Expertise
With a team of professionals and industry experts, we bring unparalleled experience and knowledge to every project. Our success is built on a foundation of:
Our Values
Integrity
Upholding transparency and honesty to build trust and foster strong relationships.
Innovation
Pioneering creative solutions that drive progress and unlock new opportunities.
Customer Focus
Your success is our priority. We tailor solutions to address your unique challenges and make a real impact.
Our
Vision &
Mission
Vision
We envision a region where every organization, large or small, has the tools, insights, and support it needs to grow and adapt in a rapidly evolving digital landscape. UBA is here to be more than a vendor — we’re your long-term partner in transformation.
Mission
At UBA, our mission is simple: to help organizations turn complexity into clarity. Through a blend of business insight and technical expertise, we deliver solutions that simplify operations, increase agility, and enable smarter decision-making. Whether we’re implementing a cloud ERP system, developing a custom HR platform, or streamlining a customer journey with CRM automation — we focus on real, measurable impact.
Our accomplishments
Began implementing Sage 300 ERP Solutions, originally known as Acappac, setting the foundation for future success.
Started implementing Sage CRM, initially called Aware (Aramex), expanding our portfolio in customer relationship management.
Introduced UBA DMS Solution, enhancing our offerings with a robust dealership management system for automotive business needs.
Became Sage's largest partner in the Middle East, strengthening our market position and client trust.
Launched Cloudview operations in the UK, marking our international expansion into cloud services.
Formed a strategic partnership with Salesforce, integrating leading CRM solutions into our service portfolio.
Launched KAYAN HR, a cloud-based HR solution, revolutionizing human resource management for our clients.
Established a production house called Create, diversifying into creative content and media production.
Began implementing Microsoft Dynamics 365 and Power Platform, expanding our solutions in enterprise resource planning and business intelligence.
Allied with Odoo as a partner, elevating our capabilities and expanding our service offerings. This partnership has solidified our presence in the industry, driving growth and innovation.